From traditional gaming to mobile gaming: Video game players' switching behaviour

This paper intends to uncover whether mobile gaming is complemental or substitutable traditional gaming. A human migration framework, the Push-Pull-Mooring, adopted context of video game switching. total 340 valid samples were collected from Chinese forums. We applied K-mean clustering find different player segments. also Ordinary Least Squares (OLS) estimate linear regression models for whole sample and identified Results demonstrate that 7 13 variables included in conceptual model have a significant impact on switching intention, which are Perceived expensiveness gaming(PE), flexibility gaming(PF), cost lost benefits(PCLB), high performance gaming(PGP), Past experience(EXPT), experience(EXPM), Ownership hybrid consoles(OHC). Moreover, results analysis show there two segments our sample, labelled Unshakable stayer Moderate intentional emigrant. Switching intention low across although differences between conclude not being substituted by In turn, serves complementary role players